Big push its own brand in major chain stores have to seize the market with low-cost own-brand distributors entered World War II on the occasion of its own brand. Eight years ago, once said that “I swear to ensure the cheapest daily necessities, otherwise retire twice the difference!” Retractable Banner Advertising appeals Watson, from the second half of 2006, but never played your personal shop, Your Personal Store “slogan to personalized merchandise as the core of competition. Watson not only take the low road, but also design the most suitable for the individual quality of goods, and rob “great potential” commodity markets.
To make segmentation and General Drugstore pathway, Watson not only in US, Asia’s first consumer Creation and Research Center, also US’s development to create their own brand, its own merchandise and he sold goods. Whether an area regarded tentacles extend into the hearts of consumers, and tap the most personal insight to sights on the consumer purse.
In recent years, the emergence of smart consumption patterns around the world, consumers through various channels, to compare brands, prices, quality; flooded with all kinds of trial reports on the Internet, articles in various professional and of incisive comments, so that consumers evolving not only learned of the planned consumption, while the selection of merchandise, but also to shop around, the brand cross. In order to find the best goods to meet the individual needs, but also between price and quality, to achieve maximum efficiency. Continue reading
Sakura 1983 launch of the first water heater. The cold, blowing cold wind biting, wear a thick coat of Takeo saw the the cherry brand of water heater, eager to take off the body of the jacket, can not wait to jump into the water tank, and enjoy the warm hot bath. This is Sakura’s first ad, “cold water heater for the demands of the functionality of the flagship product, emphasizing the cherry water heaters double tube ignition, heated to 100 degrees within 5 seconds. Recalling the cherry for the first time, as if back to the original that simple era where what Formosan charm? Sakura successfully challenged a 45% market share behind what unique secret?
First step services to create differentiated
US market, there are numerous brands of water heaters, but most of the features and models similar. Water heater manufacturing technology threshold is not high, it is difficult to seek from the product itself, and the differences between competitors. The “cold dedicated water heater retractable banner stands advertising, stressed immediately heated bath warm, Huang Yaoqing think this alone is not enough, water heaters, hot water is a basic requirement in a timely manner. Therefore, the cherry blossoms and then attack, choose to serve to win, “safety and security” of the commodity to create brand differentiation. Continue reading
After five years of research and development, investing more than $ 11 billion yuan, Yulon own brand of Na Zhi Jie (LUXGEN) published in September 2009, the first car LUXGEN 7 MPV (Business Utility Vehicle, Multi-Purpose Vehicles) , published in September 2010, the second Luxgen7 SUV cars (sport utility vehicles, Sports Utility Vehicles), announced annual revenues of over 11 billion at the end of 2010.
LUXGEN 7 SUV in September 2010 to 1,254 vehicles, 2,244 vehicles listed in January 2011, ranked at the same level the first domestic SUVs TOYOTA WISH defeated long-time members, but also exported to the whole world.
Yulon had long when the Japanese car dealers, but also tried to develop its own brand, first impala 101 due to various objective factors and some quality problems, attracted people “flywheel” ridicule. This failure to Yulon as long as 20 years, not pushed its own brand. However, with a dream of the USese their own repairer, hearts to Yulon, chairman Yan Kai-tai, had never disappeared. Continue reading
Online games attract hundreds of thousands of people a day on the line, and therefore the content of the game, but also the media value. Future retractable banners advertising may become the game industry is an important industry income, to become a new kind of media, such as “Kart” Peugeot sports cars and related products.
Due to the bandwidth increase and diversified content design and refinement, network game is no longer simply a source of entertainment for many consumers, has become an important social media and extending up there ages trend. With the growing influence and sphere of influence amplification, online gaming has become an important marketing methods marketing people can not be ignored. Continue reading